It’s Disney Kindle Commando Sunday! What’s this mean?

It means I’m releasing my collection of short stories, A Long Way from Disney, on the Amazon Kindle platform and promoting the release to get some traction on the bestseller charts.

OK. So what am I doing to make this rush really happen?

1) I’m getting up early on Sunday morning and drinking a lot of coffee. No, really. I am. I hit the computer before 8AM here.

2) I pre-emailed everyone on my lists about 6 days out to let them know what was coming in advance. Gave them links and said I'd be back to remind them on Sunday (today).

3) Posted free audio episodes of some of my stories on my blog, at OpenCulture, and at CrimeWAV. If you'd like to hear these stories, you can get "Fisher Cat" at CrimeWAV, "Nilsa" at my site, and "When They Were Calling You in for Dinner" at OpenCulture. With each of these podcasts, I recorded a bit of a promo about the Amazon Rush.

4) I've been tweeting early and often on twitter about the release, as well as asking folks to help out by Re-Tweeting my posts. I'm also updating my chart numbers there as the day goes on: I started at 1,500, then hit 800, and am now at 519 at mid-day (12:20) here on the west coast. Where will I cap out? Stay tuned to find out!

5) Posting to facebook: I've emailed my fan club/group list at Facebook (same as #2) and created an event around this release to let them know about it. I'm also updating progress there on my profile feed.

6) I've asked fellow authors like J.C. Hutchins and Scott Sigler to help out by telling people about the release on their sites and podcasts.

7) I've inserted pre-roll and mid-roll short promos (25 sec) into my own online podcasts with new messages about the release. This way I'm letting people know automatically about this release on my old, already-created online content. I could've done a better job of managing this.

What else? Well, that's it for now. Stay tuned to me on Twitter and Facebook to stay posted on how things turn out.

I also hope you'll add your shoulder to the wheel and buy a copy on Amazon. Did I mention it's just $.99? True enough! No, you don't need a Kindle to do this. Here's how you can with a PC or an iPhone/iPod Touch.

Seth