Two pieces of great reporting on the internet this week that I want to bring to your attention: the first, good news, the second a little bit scary. But hey, we need to know our marketplace, right?

First up: an interview with J.C. Hutchins, podcast author extraordinaire, by C.C. Chapman, a great new media mind in his own right, posted on Fast Company's website. J.C.'s novel trilogy 7th Son has grown a huge audience online and now J.C.'s putting that to use to get fans buying his book, which has just come out with St. Martin's Press. Lots of great ideas here and explanations of what "Hutch" is up to. He's a pick for someone to watch!

Next up is a harsh bit of reality that needs taking with a grain of salt. Lynn Viehl, a New York Times Bestseller for her dark fantasy and science fiction books, offers up the financial realities of how she's really doing over at Genreality.net. It's an amazing look at how much money really comes behind a bestselling book. (Complete with royalty statement disclosed!)